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Creating content For Google Universal Search

By admin | May 21, 2007

by Los Angeles chiropractor, Michael Dorausch

Here are my step-by-step methods for creating content that I have found will likely improve your results in having it appear in the new Google search model known as universal search.

1) Create Video
Chances are you already have a digital camera that can capture video with so you will not need to go out and get a fancy professional camera rig in order to make this work for you and your web site. If you’ve got a digital camera that can capture a minute of video and preferably audio you can do just fine using this model.

In order to complete this step you are required to have a user account with either YouTube or Google Video. For the sake of this article I’m going to use Google video as an example.

Grab your camera and create your first production. This doesn’t have to be super perfect but were not doing any editing of the video so pick the topic you want to record and get yourself ready before filming.

Sitting here looking around my desk I could think of a thousand things to do one minute videos on that would be beneficial to others. For example, I’ve attached my Treo 700 phone to my laptop so that I can get wireless Internet without having to purchase a wireless card from my local cell phone company. Should only take a minute for me to show how that is done.

2) Upload Video
I’m skipping the step of editing video since we are just doing a quick example of the steps you can take to make this happen. Take your memory card from your camera or plug your camera in directly to your computer. I am assuming you know how to copy files over to your computer from your camera (that would be a great video).

Login to your Google video account and upload your video. Make sure you select the proper categories and take the time to write a good headline and properly worded description of your video content.

3) Blog Your Video
Login to your blog and write a post about the video you just uploaded. You should already have a direct link that you can incorporate into your blog.  If you’re using blog software such as Wordpress and have additional video plug-ins installed such as Cool Player you can embed the video directly into your post.  You can also get an embedded HTML link code from your Google video account to use within your blog post.

In your blog talk about your video and maybe create a screen shot or two, properly naming the images, and incorporating them into your blog post.

Following this method, when the search engine comes crawling, you are likely to get your video indexed, your blog post indexed, your screenshot images indexed, all which are relevant to your topic and your website.

Topics: Search Topics |

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