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Let's be honest. Very few 30-second Super Bowl ads are really worth $3.5 million, no matter how huge the audience, especially if a measurable sales lift is the goal. The true value is the buzz - talk around the water cooler, Facebook sharing, tweets and YouTube hits. To create this coveted viral spread, advertisers in past years have gone to great creative lengths to grab attention. But ...

According to the 400,000 tweets monitored by BrandBowl2012, Doritos was the most effective brand to advertise on the Super Bowl telecast on the NBC Television Network this year. Br

MANY of her contemporaries have either retired altogether from the entertainment industry or are now reduced to mother—even grandmother—roles. Award-winning actor Charo Santos, now Concio, took a detour that, while still keeping her foot in the industry, put her in a position where she calls the shots and decides what she will or will not do. Instead of waiting for crumbs, so to speak, Concio is ...

The woman who claims she was raped by the newsman son of Police Commissioner Ray Kelly is an aspiring model and actress — with a brother in the top cop’s department, The Post has learned. The 29-year-old woman refused to discuss the allegations as she left her paralegal job at...